For various requests please use the contact form below.
Imprint
Information in accordance with the obligation to provide information in accordance with Section 5 of the E-Commerce Act, Section 14 of the Corporate Code, Section 63 of the Trade Code and the obligation to disclose in accordance with Section 25 of the Media Act.
Upper Mürztal Cultural Association
ZVR: 341832560
Hochweg 30a,
8684 Spital am Semmering,
Austria
Club headquarters: 8684 Spital am Semmering
Email: office@kaltenbach-openair.at
Purpose of the association: event management
EU dispute resolution
In accordance with the Ordinance on Online Dispute Resolution in Consumer Matters (ODR Ordinance), we would like to inform you about the online dispute resolution platform (OS platform).
Consumers have the opportunity to submit complaints to the European Commission’s online dispute resolution platform at https://ec.europa.eu/consumers/odr/main/index.cfm?event=main.home2.show&lng=DE. You can find the necessary contact details above in our legal notice.
However, we would like to point out that we are not willing or obliged to take part in dispute resolution proceedings before a consumer arbitration board.
Liability for the content of this website
We are constantly developing the contents of this website and strive to provide correct and up-to-date information. Unfortunately, we cannot accept any liability for the accuracy of all content on this website, particularly that provided by third parties. As a service provider, we are not obliged to monitor the information you transmit or store or to investigate circumstances that indicate illegal activity.
Our obligations to remove information or to block the use of information in accordance with general laws due to court or official orders remain unaffected, even if we are not responsible.
If you notice problematic or illegal content, please contact us immediately so that we can remove the illegal content. You can find the contact details in the legal notice.
Liability for links on this website
Our website contains links to other websites for whose content we are not responsible. We have no liability for linked websites because we had and have no knowledge of illegal activities, we have not noticed any such illegal activities so far and we would remove links immediately if we became aware of any illegal activities.
If you notice any illegal links on our website, please contact us. You can find the contact details in the legal notice.
Copyright notice
All content on this website (images, photos, texts, videos) is subject to copyright. Please ask us before you distribute, reproduce or exploit the contents of this website, such as republishing them on other websites. If necessary, we will take legal action against unauthorized use of parts of the content on our site.
If you find content on this website that violates copyright, please contact us.
All texts are copyrighted.
Source: Created with the Imprint Generator from AdSimple
Data protection
Introduction and overview
We have written this data protection declaration (version 04/16/2024-122763690) in order to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller – and that of Processors commissioned by us (e.g. providers) – process, will process in the future and what legal options you have. The terms used are to be understood as gender-neutral.
In short: We inform you comprehensively about the data we process about you.
Privacy policies usually sound very technical and use legal terms. This data protection declaration, however, is intended to describe the most important things to you as simply and transparently as possible. To the extent that it promotes transparency, technical terms are explained in a reader-friendly manner, links to further information are provided and graphics are used. We thereby inform you in clear and simple language that we only process personal data as part of our business activities if there is a corresponding legal basis. This is certainly not possible if you make as brief, unclear and legal-technical statements as possible, as are often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is one or two pieces of information that you didn’t know before.
If you still have questions, we would like to ask you to contact the responsible body named below or in the legal notice, follow the existing links and look at further information on third-party sites. Our contact details can be found on this page.
Scope of application
This data protection declaration applies to all personal data processed by us in the company and to all personal data that companies commissioned by us (contract processors) process. By personal data we mean information within the meaning of Article 4 No. 1 GDPR such as a person’s name, email address and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this data protection declaration includes:
all online presences (websites, online shops) that we operate
Social media appearances and email communication
mobile apps for smartphones and other devices
In short: The data protection declaration applies to all areas in which personal data is processed in a structured manner within the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.
Legal basis
In the following data protection declaration we provide you with transparent information about the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course access this EU General Data Protection Regulation online on EUR-Lex, the access to the EU -Law, read at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679.
We only process your data if at least one of the following conditions applies:
Consent (Article 6 paragraph 1 lit. a GDPR): You have given us your consent to process data for a specific purpose. An example would be saving the data you entered on a contact form.
Contract (Article 6 Paragraph 1 Letter b GDPR): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a purchase contract with you, we need personal information in advance.
Legal obligation (Article 6 paragraph 1 lit. c GDPR): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.
Legitimate interests (Article 6 paragraph 1 lit. f GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.
Other conditions such as the perception of recordings in the public interest and the exercise of public authority as well as the protection of vital interests generally do not apply to us. If such a legal basis is relevant, it will be shown in the appropriate place.
In addition to the EU regulation, national laws also apply:
In Austria this is the Federal Law for the Protection of Natural Persons with regard to the Processing of Personal Data (Data Protection Act), or DSG for short.
The Federal Data Protection Act, or BDSG for short, applies in Germany.
If other regional or national laws apply, we will inform you about them in the following sections.
Contact details of the person responsible
If you have any questions about data protection or the processing of personal data, you will find the contact details of the responsible person or body below:
Storage period
Our general criterion is that we only store personal data for as long as it is absolutely necessary to provide our services and products. This means that we delete personal data as soon as the reason for data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased, for example for accounting purposes.
If you wish to have your data deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and unless there is an obligation to store it.
We will inform you below about the specific duration of the respective data processing, provided we have further information.
Rights under the General Data Protection Regulation
In accordance with Articles 13, 14 GDPR, we inform you of the following rights to which you are entitled so that data is processed fairly and transparently:
According to Article 15 GDPR, you have a right to information as to whether we are processing your data. If this is the case, you have the right to receive a copy of the data and to know the following information:
for what purpose we carry out the processing;
the categories, i.e. the types of data, that are processed;
who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
how long the data is stored;
the existence of the right to rectification, deletion or restriction of processing and the right to object to processing;
that you can complain to a supervisory authority (links to these authorities can be found below);
the origin of the data if we did not collect it from you;
whether profiling is carried out, i.e. whether data is automatically evaluated in order to create a personal profile for you.
According to Article 16 GDPR, you have a right to correction of data, which means that we must correct data if you find errors.
According to Article 17 GDPR, you have the right to deletion (“right to be forgotten”), which specifically means that you can request the deletion of your data.
According to Article 18 GDPR, you have the right to restrict processing, which means that we are only allowed to store the data but not use it any further.
According to Article 20 GDPR, you have the right to data portability, which means that upon request we will provide you with your data in a common format.
According to Article 21 GDPR, you have a right to object, which, once enforced, will result in a change to the processing.
If the processing of your data is based on Article 6 Paragraph 1 Letter e (public interest, exercise of official authority) or Article 6 Paragraph 1 Letter f (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.
If data is used to conduct direct advertising, you can object to this type of data processing at any time. We may then no longer use your data for direct marketing.
If data is used to carry out profiling, you can object to this type of data processing at any time. We are then no longer allowed to use your data for profiling.
According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).
According to Article 77 GDPR, you have the right to lodge a complaint. This means that you can complain to the data protection authority at any time if you believe that the processing of personal data violates the GDPR.
In short: you have rights – do not hesitate to contact the responsible body listed above!
If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website you can find at https://www.dsb.gv.at/. In Germany there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:
Austria data protection authority
Head: Dr. Matthias Schmidl
Address: Barichgasse 40-42, 1030 Vienna
Telephone number: +43 1 52 152-0
Email address: dsb@dsb.gv.at
Website: https://www.dsb.gv.at/
Security of data processing
To protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. In doing so, we make it as difficult as possible for third parties to infer personal information from our data.
Art. 25 GDPR speaks here of “data protection through technology design and through data protection-friendly default settings” and means that security and corresponding security are always taken into account when it comes to both software (e.g. forms) and hardware (e.g. access to the server room). takes measures. Below we will go into specific measures if necessary.
TLS encryption with https
TLS, encryption and https sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for “secure hypertext transfer protocol”) to transmit data on the Internet in a secure manner.
This means that the complete transmission of all data from your browser to our web server is secured – no one can “eavesdrop”.
We have thus introduced an additional security layer and comply with data protection through technical design (Article 25 Paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transfer protection by the small lock symbol at the top left of the browser, to the left of the internet address (e.g. examplepage.de) and the use of the https scheme (instead of http) as part of our internet address.
If you would like to know more about encryption, we recommend searching Google for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.
Communication
Communication summary
👥 Affected people: Anyone who communicates with us by phone, email or online form
📓 Processed data: e.g. E.g. telephone number, name, email address, entered form data. You can find more details about this under the type of contact used
🤝 Purpose: Handling communication with customers, business partners, etc.
📅 Storage period: Duration of the business case and the legal regulations
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. b GDPR (contract), Art. 6 Para. 1 lit. f GDPR (legitimate interests)
If you contact us and communicate by telephone, email or online form, personal data may be processed.
The data will be processed to process and process your question and the related business transaction. The data is stored for as long as the law requires.
Affected people
The above-mentioned processes affect everyone who tries to contact us via the communication channels we provide.
phone
If you call us, the call data will be stored pseudonymously on the respective device and by the telecommunications provider used. In addition, data such as name and telephone number can then be sent by email and saved to answer queries. The data will be deleted as soon as the business transaction has ended and legal requirements allow it.
If you communicate with us via email, data may be stored on the respective device (computer, laptop, smartphone, etc.) and data may be stored on the email server. The data will be deleted as soon as the business transaction has ended and legal requirements allow it.
Online forms
If you communicate with us using an online form, data will be stored on our web server and, if necessary, forwarded to one of our email addresses. The data will be deleted as soon as the business transaction has ended and legal requirements allow it.
Legal basis
The processing of data is based on the following legal bases:
Art. 6 Para. 1 lit. a GDPR (consent): You give us your consent to store your data and to continue using it for purposes relevant to the business transaction;
Art. 6 Paragraph 1 Letter b GDPR (contract): There is a need to fulfill a contract with you or a processor such as. B. the telephone provider or we need to use the data for pre-contractual activities, such as: B. the preparation of an offer;
Art. 6 Para. 1 lit. f GDPR (legitimate interests): We want to conduct customer inquiries and business communication in a professional framework. For this purpose, certain technical facilities such as: B. E-mail programs, exchange servers and mobile phone operators are necessary in order to be able to operate communication efficiently.
Cookies
Cookies summary
👥 Affected: Visitors to the website
🤝 Purpose: depending on the respective cookie. You can find more details about this below or from the manufacturer of the software that sets the cookie.
📓 Data processed: Depending on the cookie used. You can find more details about this below or from the manufacturer of the software that sets the cookie.
📅 Storage period: depending on the respective cookie, can vary from hours to years
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)
What are cookies?
Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.
Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. To be more precise, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically stored in the cookie folder, the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser sends the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.
The following graphic shows a possible interaction between a web browser such as: B. Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.
HTTP cookie interaction between browser and web server
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually because each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “malicious” things. Cookies also cannot access information on your PC.
For example, cookie data might look like this:
Name: _ga
Value: GA1.2.1326744211.152122763690-9
Purpose: Differentiation of website visitors
Expiry date: after 2 years
A browser should be able to support these minimum sizes:
At least 4096 bytes per cookie
At least 50 cookies per domain
At least 3000 cookies in total
What types of cookies are there?
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.
There are 4 types of cookies:
Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages and only later checks out. These cookies do not delete the shopping cart, even if the user closes their browser window.
Purposeful cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and behavior of the website on different browsers.
Targeting cookies
These cookies ensure better user experience. For example, entered locations, font sizes or form data are saved.
Advertising cookies
These cookies are also called targeting cookies. They serve to provide the user with individually tailored advertising. This can be very practical, but also very annoying.
Typically, when you first visit a website, you will be asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie.
If you want to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism” .
Purpose of processing via cookies
The purpose ultimately depends on the respective cookie. You can find more details about this below or from the manufacturer of the software that sets the cookie.
Which data is processed?
Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the data processed or stored in the following data protection declaration.
Storage period of cookies
The storage period depends on the respective cookie and is further specified below. Some cookies are deleted after less than an hour, others can remain on a computer for several years.
You also have an influence on the storage period. You can delete all cookies manually at any time via your browser (see also “Right to object” below). Furthermore, cookies that rely on consent are useddormant, deleted at the latest after you revoke your consent, although the legality of storage remains unaffected until then.
Right to object – how can I delete cookies?
You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting cookies, deactivating them or only partially allowing them. For example, you can block third-party cookies but allow all other cookies.
If you would like to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can do this in your browser settings:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Manage cookies and site data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This means you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. The best thing to do is to search for the instructions in Google using the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.
Legal basis
The so-called “Cookie Guidelines” have existed since 2009. This states that the storage of cookies requires your consent (Article 6 Para. 1 lit. a GDPR). However, there are still very different reactions to these guidelines within the EU countries. In Austria, however, this directive was implemented in Section 165 Paragraph 3 of the Telecommunications Act (2021). In Germany, the cookie guidelines have not been implemented as national law. Instead, this directive was largely implemented in Section 15 Paragraph 3 of the Telemedia Act (TMG).
For absolutely necessary cookies, even if consent is not given, there are legitimate interests (Article 6 Para. 1 lit. f GDPR), which in most cases are of an economic nature. We want to provide website visitors with a pleasant user experience and certain cookies are often absolutely necessary for this.
If non-essential cookies are used, this will only happen with your consent. The legal basis in this respect is Article 6 Paragraph 1 Letter a GDPR.
In the following sections you will be informed in more detail about the use of cookies if the software used uses cookies.
Web hosting introduction
Web hosting summary
👥 Affected: Visitors to the website
🤝 Purpose: professional hosting of the website and securing operations
📓 Processed data: IP address, time of website visit, browser used and other data. You can find more details about this below or with the web hosting provider you use.
📅 Storage period: depends on the respective provider, but usually 2 weeks
⚖️ Legal basis: Art. 6 Para. 1 lit.f GDPR (legitimate interests)
What is web hosting?
When you visit websites these days, certain information – including personal data – is created and stored automatically, including on this website. This data should be processed as sparingly as possible and only with justification. By the way, by website we mean the entirety of all websites on a domain, i.e. everything from the start page (homepage) to the very last subpage (like this one). By domain we mean, for example, example.de or musterexample.com.
If you want to view a website on a computer, tablet, or smartphone, you use a program called a web browser. You probably know a few web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari. We call it browser or web browser for short.
To display the website, the browser must connect to another computer where the website’s code is stored: the web server. Operating a web server is a complicated and time-consuming task, which is why it is usually carried out by professional providers. These offer web hosting and thus ensure reliable and error-free storage of website data. A lot of technical terms, but please stay tuned, it gets better!
When the browser connects to your computer (desktop, laptop, tablet or smartphone) and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, but on the other hand, the web server also needs to store data for a while to ensure proper operation.
A picture is worth a thousand wordse, therefore the following graphic shows the interaction between the browser, the Internet and the hosting provider.
Browsers and web servers
Why do we process personal data?
The purposes of data processing are:
Professional website hosting and operational security
to maintain operational and IT security
Anonymous evaluation of access behavior to improve our offering and, if necessary, to prosecute or pursue claims
Which data is processed?
Even while you are visiting our website, our web server, which is the computer on which this website is stored, usually automatically saves data such as
the complete Internet address (URL) of the website accessed
Browser and browser version (e.g. Chrome 87)
the operating system used (e.g. Windows 10)
the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichkommen/)
the host name and IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)
Date and Time
in files called web server log files
How long is data stored?
As a rule, the above-mentioned data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed by authorities if illegal behavior occurs.
In short: Your visit will be logged by our provider (company that runs our website on special computers (servers)), but we will not pass on your data without consent!
Legal basis
The legality of the processing of personal data in the context of web hosting results from Article 6 Paragraph 1 Letter f of the GDPR (protection of legitimate interests), because the use of professional hosting from a provider is necessary to keep the company safe and user-friendly on the Internet to be able to present and, if necessary, pursue attacks and claims resulting from this.
There is usually a contract for order processing between us and the hosting provider in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.
Website modular systems introduction
Website modular systems data protection declaration summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: Data such as technical usage information such as browser activity, clickstream activity, session heatmaps, as well as contact details, IP address or your geographical location. You can find more details about this below in this data protection declaration and in the data protection declaration of the providers.
📅 Storage period: depends on the provider
⚖️ Legal basis: Art. 6 Para. 1 lit. f GDPR (legitimate interests), Art. 6 Para. 1 lit. a GDPR (consent)
What are modular website systems?
We use a modular website system for our website. Modular systems are special forms of a content management system (CMS). With a modular system, website operators can create a website very easily and without any programming knowledge. In many cases, web hosts also offer modular systems. By using a modular system, your personal data can also be collected, stored and processed. In this data protection text we provide you with general information about data processing through modular systems. Further information can be found in the provider’s privacy policy.
Why do we use website builders for our website?
The biggest advantage of a modular system is its ease of use. We want to offer you a clear, simple and clear website that we can easily operate and maintain ourselves – without external support. A modular system now offers many helpful functions that we can use even without programming knowledge. This allows us to design our web presence according to our wishes and offer you an informative and pleasant time on our website.
What data is stored by a modular system?
Of course, exactly which data is stored depends on the website construction system used. Each provider processes and collects different data from website visitors. However, technical usage information such as operating system, browser, screen resolution, language and keyboard settings, hosting provider and the date of your website visit are usually collected. Tracking data (e.g. browser activity, clickstream activity, session heatmaps, etc.) can also be processed. Personal data can also be collected and stored. This is usually contact information such as email address, telephone number (if you have provided it), IP-Address and geographic location data. You can find out exactly which data is stored in the provider’s privacy policy.
How long and where is the data stored?
We will inform you below about the duration of data processing in connection with the website modular system used, provided we have further information about it. You can find detailed information about this in the provider’s privacy policy. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. It may be that the provider stores your data according to its own requirements, over which we have no influence.
Right to object
You always have the right to information, correction and deletion of your personal data. If you have any questions, you can contact those responsible for the website modular system used at any time. You can find contact details either in our data protection declaration or on the website of the relevant provider.
You can delete, deactivate or manage cookies that providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that not all functions may then work as usual.
Legal basis
We have a legitimate interest in using a modular website system to optimize our online service and present it to you in an efficient and user-appealing manner. The corresponding legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests). However, we only use the modular system if you have given your consent.
If the processing of data is not absolutely necessary for the operation of the website, the data will only be processed based on your consent. This particularly applies to tracking activities. The legal basis in this respect is Article 6 Paragraph 1 Letter a GDPR.
With this data protection declaration we have provided you with the most important general information about data processing. If you would like to find out more about this, you can find further information – if available – in the following section or in the provider’s data protection declaration.
Web Analytics Introduction
Web Analytics Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details about this in the web analytics tool used.
📅 Storage period: depends on the web analytics tool used
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)
What is Web Analytics?
We use software on our website to evaluate the behavior of website visitors, known as web analytics for short. Data is collected, which the respective analytical tool provider (also called tracking tool) stores, manages and processes. The data is used to create analyzes of user behavior on our website and make them available to us as website operators. In addition, most tools offer various testing options. For example, we can test which offers or content are best received by our visitors. We will show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data can be stored in cookies.
Why do we do web analytics?
We have a clear goal in mind with our website: we want to provide the best web offering on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting offer on the one hand and, on the other hand, make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website accordingly for you and us. For example, we can see how old our visitors are on average, where they come from, when our website is most visited or which content or products are particularly popular. All of this information helps us to optimize the website and thus best adapt it to your needs, interests and wishes.
Which data is processed?
Of course, exactly which data is stored depends on the analysis tools used. However, as a rule, for examplestored, which content you view on our website, which buttons or links you click on, when you access a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website or which computer system you use . If you agreed that location data may also be collected, this can also be processed by the web analysis tool provider.
Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymously (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data such as your name, age, address or email address is stored. All of this data, if collected, is stored pseudonymously. This means you cannot be identified as a person.
The following example shows schematically how Google Analytics works as an example of client-based web tracking with Java script code.
Schematic data flow in Google Analytics
How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, other cookies can store data for several years.
Duration of data processing
We will inform you below about the duration of data processing if we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. If required by law, for example in the case of accounting, this storage period can also be exceeded.
Right to object
You also have the right and the opportunity to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.
Legal basis
The use of web analytics requires your consent, which we obtained with our cookie popup. According to Article 6 Paragraph 1 Letter a of the GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by web analytics tools.
In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of web analytics, we detect website errors, identify attacks and improve profitability. The legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests). However, we only use the tools if you have given your consent.
Since cookies are used in web analytics tools, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.
Information about special web analytics tools, if available, can be found in the following sections.
Google Analytics privacy policy
Google Analytics Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Data processed: Access statistics that include data such as access locations, device data, access duration and time, navigation behavior and click behavior. You can find more details about this further down in this data protection declaration.
📅 Storage period: individually adjustable, by default Google Analytics stores 4 data for 14 months
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)
What is Google Analytics?
On our website we use the analysis tracking tool Google Analytics in version Google Analytics 4 (GA4) from the American company Google Inc. For the European area, the company is Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) for everyone Google services responsible. Google Analytics collects data about your actions on our website. Through the combination of different technologies such as cookies, device IDs and login information, you as a user can be identified across different devices. This means your actions can also be analyzed across platforms.
For example, if you click on a link, this event will be stored in a cookie and sent to Google Analytics shipped. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. Below we will go into more detail about the tracking tool and, above all, inform you about what data is processed and how you can prevent this.
Google Analytics is a tracking tool that is used to analyze traffic on our website. The basis of these measurements and analyzes is a pseudonymous user identification number. This number does not contain any personal data such as name or address, but is used to assign events to a device. GA4 uses an event-based model that captures detailed information about user interactions such as page views, clicks, scrolling, conversion events. In addition, various machine learning functions have been built into GA4 to better understand user behavior and certain trends. GA4 relies on modeling with the help of machine learning functions. This means that based on the data collected, missing data can also be extrapolated in order to optimize the analysis and also to be able to make forecasts.
In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various events that you perform on our website. With GA4’s event-based data model, we as website operators can define and track specific events to obtain analysis of user interactions. In addition to general information such as clicks or page views, specific events that are important for our business can also be tracked. Such special events could be, for example, sending a contact form or purchasing a product.
As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.
Google processes the data and we receive reports about your user behavior. These may include, among others, the following reports:
Target group reports: Through target group reports we get to know our users better and know more precisely who is interested in our service.
Display Reports: Display reports make it easier for us to analyze and improve our online advertising.
Acquisition reports: Acquisition reports give us helpful information about how we can attract more people to our service.
Behavioral reports: This is where we learn how you interact with our website. We can track the route you take on our site and which links you click on.
Conversion reports: Conversion is the process in which you take a desired action based on a marketing message. For example, when you go from being just a website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are being received by you. This is how we want to increase our conversion rate.
Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are currently reading this text.
In addition to the analysis reports mentioned above, Google Analytics 4 also offers the following functions, among others:
Event-based data model: This model captures very specific events that may occur on our website. For example, playing a video, purchasing a product or signing up for our newsletter.
Advanced analytics features: These features allow us to better understand your behavior on our website or certain general trends. For example, we can segment user groups, carry out comparative analyzes of target groups or track your path on our website.
Predictive modeling: Based on collected data, machine learning can extrapolate missing data that predicts future events and trends. This can help us develop better marketing strategies.
Cross-platform analysis: Data collection and analysis is possible from both websites and apps. This gives us the opportunity to analyze user behavior across platforms, provided you have of course consented to data processing.
Why do we use Google Analytics on our website?
Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal.
The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. So we knowvery specific about what we need to improve on our website to provide you with the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.
What data does Google Analytics store?
Google Analytics creates a random, unique ID associated with your browser cookie using a tracking code. This is how Google Analytics recognizes you as a new user and you are assigned a user ID. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.
In order to be able to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then saved in the corresponding property. The Google Analytics 4 property is the default for every newly created property. Depending on the property used, data is stored for different lengths of time.
Using identifiers such as cookies, app instance IDs, user IDs or custom event parameters, your interactions are measured across platforms, provided you have consented. Interactions are all types of actions that you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not pass on Google Analytics data unless we as website operators authorize this. Exceptions may occur if required by law.
According to Google, Google Analytics 4 does not log or store IP addresses. However, Google uses the IP address data to derive location data and deletes it immediately afterwards. All IP addresses collected from users in the EU are deleted before the data is stored in a data center or on a server.
Because Google Analytics 4 focuses on event-based data, the tool uses significantly fewer cookies compared to previous versions (like Google Universal Analytics). However, there are some specific cookies used by GA4. These include, for example:
Name: _ga
Value: 2.1326744211.152122763690-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.
Expiry date: after 2 years
Name: _gid
Value: 2.1687193234.152122763690-1
Purpose: The cookie is also used to distinguish website visitors
Expiry date: after 24 hours
Name: _gat_gtag_UA_<property-id>
Value: 1
Intended use: Used to reduce the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
Expiry date: after 1 minute
Note: This list cannot claim to be complete, as Google continually changes its choice of cookies. GA4 also aims to improve data protection. Therefore, the tool offers some options for controlling data collection. For example, we can set the storage period ourselves and also control data collection.
Here we show you an overview of the main types of data collected with Google Analytics:
Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly the areas you click on. This gives us information about where you are on our site.
Session duration: Google refers to the time that you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.
Bounce rate: A bounce occurs when you only view one page on our website and then leave our website again.
Account creation: If you create an account or place an order on our website, Google Analytics collects this data.
Location: IP addresses are not logged or stored in Google Analytics. However, shortly before the IP address is deleted, derivatives for location data are used.
Technical information: Technical information may include, but is not limited to, your browser type, your Internet service provider or your screen resolution.
Source of origin: Google Analytics or we are of course also interested in which website or advertising you came to our site from.
Other data includes contact details, any reviews, playing media (e.g. when you play a video via our site), sharing content via social media or adding it to your favorites. The list has nonen Claims to be complete and only serves as a general guide to data storage by Google Analytics.
How long and where is the data stored?
Google has their servers spread all over the world. You can read exactly where the Google data centers are located here: https://www.google.com/about/datacenters/locations/?hl=de
Your data is distributed on different physical storage media. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. For example, if Google’s hardware fails or natural disasters paralyze servers, the risk of service disruption at Google remains low.
The data retention period depends on the properties used. The storage period is always determined specifically for each individual property. Google Analytics offers us four options for controlling storage duration:
2 months: this is the shortest storage period.
14 months: By default, GA4 stores data for 14 months.
26 months: you can also save the data for 26 months.
Data will not be deleted until we delete it manually
There is also the option that data will only be deleted if you no longer visit our website within the period chosen by us. In this case, the retention period will be reset each time you visit our website again within the specified period.
Once the specified period has expired, the data will be deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.
How can I delete my data or prevent data storage?
Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can use the browser add-on to deactivate Google Analytics JavaScript (analytics.js, gtag.js) to prevent Google Analytics 4 from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates data collection by Google Analytics.
If you generally want to deactivate, delete or manage cookies, you will find the relevant links to the relevant instructions for the most popular browsers under the “Cookies” section.
Legal basis
The use of Google Analytics requires your consent, which we obtained with our cookie popup. According to Article 6 Paragraph 1 Letter a of the GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by web analytics tools.
In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Google Analytics, we detect errors on the website, identify attacks and improve profitability. The legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests). However, we only use Google Analytics if you have given your consent.
Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Google also uses so-called standard contractual clauses (= Art. 46 Paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads data processing conditions (Google Ads Data Processing Terms), which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.
We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to find out more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/ 6004245?hl=de.
If you want to find out more about data processing, please use the Google data protection declaration at https://policies.google.com/privacy?hl=de.
Social media introduction
Social Media Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Presentation and optimization of our services, contact with visitors, interested parties, etc., advertising
📓 Data processed: Data such as telephone numbers, email addresses, contact details, user behavior data, information about your device and your IP address.
You can find more details about this in the respective social media tool used.
📅 Storage period: depends on the social media platforms used
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)
What is Social Media?
In addition to our website, we are also active on various social media platforms. User data can be processed so that we can specifically address users who are interested in us via social networks. In addition, elements of a social media platform may also be embedded directly into our website. This is the case, for example, if you click on a so-called social button on our website and are redirected directly to our social media presence. So-called social media or social media are websites and apps through which registered members can produce content, exchange content openly or in specific groups and network with other members.
Why do we use social media?
For years, social media platforms have been the place where people communicate and connect online. With our social media presence we can bring our products and services closer to interested parties. The social media elements integrated on our website help you to switch to our social media content quickly and without complications.
The data that is stored and processed through your use of a social media channel has the primary purpose of being able to carry out web analyses. The aim of these analyzes is to be able to develop more precise and personal marketing and advertising strategies. Depending on your behavior on a social media platform, appropriate conclusions can be drawn about your interests using the evaluated data and so-called user profiles can be created. This also makes it possible for the platforms to present you with tailored advertisements. Cookies are usually set in your browser for this purpose and store data about your usage behavior.
We generally assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has decided that in certain cases the operator of the social media platform can be jointly responsible with us within the meaning of Article 26 GDPR. If this is the case, we will point this out separately and work on the basis of a relevant agreement. The essence of the agreement is then reproduced below for the affected platform.
Please note that when you use the social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. This may mean that you may no longer be able to easily request or enforce your rights in relation to your personal data.
Which data is processed?
Exactly which data is stored and processed depends on the respective provider of the social media platform. But usually it is data such as telephone numbers, email addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about Your device and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the social media channel you are visiting and are logged in, data can be linked to your profile.
All data collected via a social media platform is also stored on the providers’ servers. This means that only the providers have access to the datad can give you the appropriate information or make changes.
If you want to know exactly what data is stored and processed by social media providers and how you can object to data processing, you should read the company’s respective data protection declaration carefully. If you have any questions about data storage and data processing or want to assert the relevant rights, we recommend that you contact the provider directly.
Duration of data processing
We will inform you below about the duration of data processing if we have further information. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. However, customer data that is compared with your own user data will be deleted within two days. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. If required by law, for example in the case of accounting, this storage period can also be exceeded.
Right to object
You also have the right and the opportunity to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.
Since cookies can be used with social media tools, we also recommend our general data protection declaration about cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.
Legal basis
If you have agreed that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, if you have given your consent, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view the data protection declaration or the cookie guidelines of the respective service provider.
You can find information about specific social media platforms – if available – in the following sections.
Explanation of terms used
We always strive to make our data protection declaration as clear and understandable as possible. However, this is not always easy, especially when it comes to technical and legal issues. It often makes sense to use legal terms (such as personal data) or certain technical terms (such as cookies, IP address). But we don’t want to use them without explanation. Below you will find an alphabetical list of important terms used that we may not have addressed sufficiently in the previous data protection declaration. If these terms were taken from the GDPR and they are definitions, we will also cite the GDPR texts here and add our own explanations if necessary.
Processor
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term means:
“Processor” means a natural or legal person, public authority, agency or other body that processes personal data on behalf of the controller;
Explanation: As a company and website owner, we are responsible for all data that we process from you. In addition to those responsible, there can also be so-called processors. This includes every company or person who processes personal data on our behalf. In addition to service providers such as tax consultants, processors can also include hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.
Consent
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term means:
“Consent” of the data subject means any voluntary, informed and unambiguous expression of will in the specific case, in the form of a statement or other clear confirmatory act, by which the data subject indicates that he or she consents to the processing of data concerning him or heragrees to disclose personal data;
Explanation: As a rule, such consent is given on websites via a cookie consent tool. You probably know that. Whenever you visit a website for the first time, you will usually be asked via a banner whether you agree to data processing. You can usually also make individual settings and decide for yourself which data processing you allow and which not. If you do not consent, no personal data about you may be processed. In principle, consent can of course also be given in writing, i.e. not via a tool.
Personal Data
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term means:
“personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); A natural person is considered to be identifiable if he or she can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more special characteristics that express the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person;
Explanation: Personal data is all data that can identify you as a person. This is usually data such as:
Surname
address
E-mail address
Postal address
Telephone number
birth date
Identification numbers such as social security number, tax identification number, ID card number or matriculation number
Bank details such as account number, credit information, account balances and much more.
According to the European Court of Justice (ECJ), your IP address is also considered personal data. Using your IP address, IT experts can at least determine the approximate location of your device and subsequently you as the connection owner. Therefore, storing an IP address also requires a legal basis within the meaning of the GDPR. There are also so-called “special categories” of personal data that are particularly worthy of protection. These include:
racial and ethnic origins
political opinions
religious or ideological beliefs
union membership
genetic data such as data collected from blood or saliva samples
biometric data (this is information about psychological, physical or behavioral characteristics that can identify a person).
Health data
Data on sexual orientation or sex life
Profiling
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term means:
“Profiling” means any type of automated processing of personal data, which consists in using that personal data to evaluate certain personal aspects relating to a natural person, in particular aspects relating to work performance, economic situation, health, personal Analyze or predict that natural person’s preferences, interests, reliability, behavior, location or movements;
Explanation: Profiling involves collecting various information about a person in order to learn more about that person. In the web sector, profiling is often used for advertising purposes or for credit checks. Web or advertising analysis programs, for example, collect data about your behavior and interests on a website. This results in a special user profile that can be used to target advertising to a specific target group.
Responsible person
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term means:
“Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, decides on the purposes and means of processing personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law;
Explanation: In our case, we are responsible for the processing of your personal data and therefore the “controller”. If we pass on collected data to other service providers for processing, they are “processors”. To do this, an “order processing agreement (AVV)” must be signed.
Processing
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term means:
“Processing” means anyone with or without the help of automated processes any operation or series of operations carried out in connection with personal data, such as collection, recording, organization, structuring, storage, adaptation or modification, retrieval, consultation, use, disclosure by transmission, dissemination or any other form of provision, comparison or association, restriction, deletion or destruction;
Note: When we talk about processing in our privacy policy, we mean any type of data processing. As mentioned above in the original GDPR declaration, this includes not only collecting but also storing and processing data.
All texts are copyrighted.
Source: Created with AdSimple’s Data Protection Generator Austria
